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To Facebook, AJ Vaynerchuk is “a perfect gentleman” from New Jersey who appreciates The Departed and Saw I. He’s a senior in COM where he’s majoring in advertising with a minor in computer science. He’s also an entrepreneur. Vaynerchuk is a co-owner and founder of pleasedress.me, a t-shirt search engine that has gotten huge buzz and serves as a link between specialty t-shirt designers and the average consumers.

AJ started the site with his brother Gary, of winelibrary video blog fame, and Joe Stump, the lead architect at Digg. “Me, Gary and Joe always wanted to come out with something together,” AJ says. “So we came up with a concept that we wanted to get in to the t-shirt industry and had an idea for 25shirts.com and buy designs from really good designers and only sell 25, ever. But then we thought, what are we going to do when we sell out? Why don’t we build a whole service for finding t-shirts for people?”

And thus, pleasedress.me was born. Since then this site has linked up with more than 100 T-shirt designers and vendors and their business has never seen the red. “From day one we were already up a few hundred bucks,” AJ says. “After two months we are steadily increasing. I was a bit worried when we got so much initial hype. We were in the 3 of the 5 top blogs. I was worried with all the press how we would maintain it. But, money is coming in, we’re not hurting at all. We’re not interested in venture capitalists either. I don’t need the money, and my brother and Joe have their jobs. Money isn’t a concern for us, so that’s a huge advantage cause we’re re-investing into the company.”

They’ve also set up a Facebook fan page (search: please dress me) when fans are entered five days a week to win the T-shirt of the day. The brothers have even debuted the first episode of PleaseDressMe TV, where they review T-shirts each week.

The company is still young and AJ believes it has longevity, but he’s not boxing himself in. “PleaseDress.Me has been very successful,” AJ says. “It’s had a lot of recognition, and it’s associated with me so I have to make sure it’s successful. There’s a very good chance that I’ll work on it when I graduate in May, but there’s also a chance I’ll do something different.”